Has Black Lives Matter really helped African brands? : vimar

Has Black Lives Matter really helped African brands?


Afriyie-Kumi initially felt under immense pressure when faced with the expectations of her new clients. “The majority expected me to operate like a major retailer,” Afriyie-Kumi says. “I’m a small business. It’s a challenge meeting the orders. I had the worry that they might cancel the orders.”
The process of completing one of Afriyie-Kumi’s handcrafted bags can take from 10 to 14 days. AAKS bags are handcrafted in raffia from palm tree leaves. The harvested leaves are left to dry in the sun before being soaked in vegetable dyes to create the striking colours so characteristic of the brand’s designs. Artisans in northern Ghana hand-weave the raffia; in the finishing process, leather linings, buckles, handles and straps are applied.

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