The campaign aims to combine the global appeal of the popular animated series with the fun and accessibility of taekwondo to encourage children to take part in the sport. Hasbro proudly announces a multi-territory partnership that will see its popular animated super hero property, PJ Masks, join forces with the World Taekwondo Federation for an exciting new partnership designed to engage children around the world in taekwondo through an exciting collaborative campaign. “Get Active with the PJ Masks” will span multiple markets and feature 12 World Taekwondo top athletes, including the Philippines’ two-time Southeast Asian Games gold medalist and Asian Games bronze medalist, Pauline Lopez.