Heart of dying church’s choice: serve God with $s on global need scale or serve money Numbers in empty tomb’s latest book point to downward trends in church giving and membership. To change the trends, the church needs to serve God with money by offering a vision on a scale with global need that will capture the imaginations and attract the giving of members and those still identifying with the church. It will, however, take initial leadership from individual venture philanthropists to mobilize such a counterstrategy to engage the entrenched patterns. The negative trends found in the data analyzed by empty tomb are echoed in various surveys. For example, a recent survey by Dr. George Barna finds many Americans combining “Moralistic Therapeutic Deism” with traditional Christianity, and 43% of Millennials “Don’t know, care, or believe that God exists.” Noting this emergence of “radically redefined” institutions, including churches, Barna states: “From a nationwide perspective, the Christian Church has done shockingly little to push back.”