Hertz, the original âmeme stockâ, is turning out to be worthless Weâre sorry, this service is currently unavailable. Please try again later. Dismiss By Steven Church Save Normal text size Advertisement Itâs the version of David vs Goliath that Wall Street will like. Day traders, snapping up penny stocks on the popular Robinhood app, sought to defy decades of convention and make money on bankrupt rental-car company Hertz. The craze sent shares soaring as much as 896 per cent, prompting Hertz to briefly capitalise on the frenzy by issuing even more stock. The conclusion, outlined on Tuesday in a reorganisation plan to end Hertzâs nine-month trip through bankruptcy proceedings, is a cautionary tale for the little guy.