Photo by Dale Sparks By Bob Hertzel | For The Times West Virginian Jul 27, 2021 WVU Athletic Director Shane Lyons Photo by Dale Sparks MORGANTOWN â If I could tell the college football world anything as it is about to launch another realignment of its conference structure, it's this: They don't burn couches in Morgantown any more. It's important the ACC and the Big Ten know that. We've grown up, as a city, as a university. The image West Virginia University once projected is long gone. Its fan base may be as passionate as it always has been â and that is and always will be the biggest selling point the school has, considering that passion turns into viewing eyes and â "Ker-chang" â sales at the cash register, but it is the rowdy fire-setting, goal post destroying, garbage-pail tossing school it once was pictured at.