Hey You founder back with B2B food-ordering start-up Share The co-founder of popular mobile ordering and payments app Hey You, Adam Theobald, has banked fresh funding for his latest venture, Ordermentum, which is growing rapidly in the business-to-business food services industry. Ordermentum CEO Adam Theobald is making it easier for hospitality venues and suppliers to transact. Janie Barrett The company, which launched in mid 2015, has amassed more than 25,000 hospitality venues on its wholesale food and beverage order management system, and has now banked a $5 million capital raising, led by Pure Asset Management. Speaking to The Australian Financial Review, Mr Theobald said the raising came after the business was forced to abandon a $10 million round, which had been poised to close just as COVID-19 hit.