Furniture World Magazine By HFA Reports on 5/9/2021 Content about HFA member-retailers contributed by HFA. Oh my God, I can’t believe it’s you! It’s really you! Many years ago, while participating in a class during an industry event, the presenter asked us to stand and walk over and greet another participant we didn’t know. I don’t enjoy awkward forced interactions, so my eyes immediately rolled and a wave of discomfort swept over my body. The presenter added a caveat: To behave as if the person was NOT important to us. Once completed, we were asked to greet a second person we didn’t know, but this time to do it in a professional manner—like we would expect in a bank.