Debrin Foxcroft/Stuff Frucor, the makers of V have successfully defended their trademark of their colour green. V launched in 1997 and Frucor has held the trademark for the distinctive shade of green since 2008. Energy Beverages sells Mother Kicked Apple in a similar-coloured can. The Australian-based Energy Beverages filed two applications to the Intellectual Property Office to invalidate Frucor’s trademark of the colour. Energy Beverages’ first application argued that trademarking the colour was contrary to New Zealand law because when printed on different surfaces the shade of green changed, therefore the trademark covered multiple versions and wasn’t precise. Energy Beverages’ lawyers also argued that the wording of the trademark application was vague.