Synopsis Gold had touched a high of Rs 56,000 per 10 gms in August and a section of analysts feel that the yellow metal might even go up to Rs 65,000 if the mass distribution of Covid-19 vaccine was not smoothly carried out and geopolitical tension between the US and China escalated. Agencies Gold prices have had a good run since the start for 2020 with a more than 40% gain at one point. Kolkata: Branded retail jewellers are reworking their strategy to attract customers as gold prices are expected remain firm in 2021. They plan to introduce more of 14-karat, 18-karat and diamond studded jewellery to drive demand in the New Year. Generally, jewellery in India is made out of 22-karat gold.