Highlights From SPIRE 2021 The following article was originally published by Wide-format Impressions. To read more of their content, subscribe to their newsletter, Wide-Format Impressions. SPIRE is an invitation-only event that is typically held in the spring for CEOs and top executives from industry leaders in retail, point-of-purchase, OEM, transit, outdoor and similar graphic solutions. The goal of the event is to create an environment where attendees can learn about emerging trends and industry conditions, gain insight on where to take their businesses, share experiences with similarly focused peers, and enjoy the camaraderie of colleagues and friends. Of course, with the COVID-19 pandemic still in full swing, the 2021 event was transitioned into a virtual one, with attendees tuning in to two days of online webinars from industry experts on a wide range of topics. Here is a look at the keynote, as well as a few additional highlights from the event — for those interested in attending the (hopefully!) live event in 2022, it will be held Feb. 20-22, 2022 at the Bonaventure Resort and Spa in Weston, Fla.