By Kendra Clark-06 April 2021 11:00am A dose of their own medicine: a new wave of brands are bundling healthcare and DTC pharmaceutical sales. Telehealth has quickly become a regular part of our lives. Now, a new generation of pharma brands are using this channel to upend the sales and marketing status quo within this highly regulated industry. Pharmaceutical advertising featuring cheery images of people frolicking, picnicking and (according to the voiceover talent) living their best lives has become tired to the point of memeification. What’s emerging in its place is a new school of brands ditching the traditional approach in favor of a radically new business model that combines telehealth, direct-to-consumer (DTC) sales and deft marketing.