TODAY is Stop Food Waste Day (Wednesday 28th April) - here is how you can do your bit to save money and the environment Hisense, global appliances manufacturer and supporter of WRAP’s Love Food Hate Waste campaign, has shared some advice to help shoppers reduce food waste for good. According to Hisense’s research, the most common reason for making too much food, leading to food waste, was because 1 in 5 people prefer making too much rather than too little, with a further 23% saying it’s often too difficult to know how to correctly portion food. Hisense launched its PureFlat range of fridge freezers that offer features designed to keep food fresher for longer, helping to reduce food waste.