Leading consumer technology brand Honor has reiterated its commitment to becoming a global tech brand. To achieve this goal, the brand is pressing ahead with a new product strategy, which leverages smartphones as the core, while also focusing on developing other connected products. To know more about the brand’s regional strategy and its latest products, we catch up with Zac Li, General Manager of Honor in the GCC. A senior executive with over 12 years of experience in the telecommunication and software business industry, Li has led the Honor team in GCC countries since 2015. Li plans to replicate this success across the wider GCC markets, and shares details on the brand’s strategy and products with us here.