May 27, 2021 9:13 am Recent days have seen the European Commission indicating that it would actively facilitate Northern Ireland’s participation in the ‘Irish Grass Fed Beef’ Protected Geographical Indication (PGI) application process. Livestock and Meat Commission for Northern Ireland (LMC) chief executive, Ian Stevenson, believes that securing such a status will help Northern Ireland’s beef sector secure markets around Europe and beyond, that it has built up over many years. He said: “Irish beef already has a strong, international reputation in terms of it being a grass fed product. Northern Ireland has always been at the heart of this story.