Hormel Foods appoints new VP of grocery to lead Planters acquisition deal Hormel Foods Corporation has added appointed a new VP of grocery products to lead the integration of Planters and Corn Nuts into its brand portfolio. The company appointed Jeff Frank, who currently serves as VP marketing for Hormel Foods' foodservice business, as VP of it grocery products. In his new role, Frank will lead the strategic integration of the Planters and Corn Nuts brands into the Hormel Foods business, which is expected to be completed by summer 2021. Earlier this month, Kraft Heinz announced the sale of its nuts business (which includes most products sold under the Planters brand including single variety, mixed nuts, trail mix, Nut-rition products, Cheez Balls, Cheez Curls, and Corn Nuts branded products) to Hormel for $3.35bn.