How a Welsh coffee shop attracts customers from across the UK in 'normal times' with people queuing to get their hands on doughnuts And when Whocult in Bridgend started offering deliveries in lockdown, they sold 2000 doughnuts in 80 seconds Updated The video will auto-play soon8Cancel Play now Tucked away on a Welsh industrial estate, you will find an independent coffee shop selling doughnuts which attracts people from all over the UK - when there aren't any travel restrictions, of course. Based on Bridgend Industrial Estate, Whocult has been a huge hit, thanks to their mouth-watering posts on Instagram and word and mouth.