How agents can better prepare potential clients for spring selling season SHARE THIS ARTICLE Advertisement "); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1606778681712-0'); }); } Advertisement As the nation adjusts to a “new normal”, Bespoke Media Group’s Nic Fren is encouraging agents to showcase their social media skills in order to gain a better understanding of prospective clients and their unique needs, especially as the market approaches what could be a very busy selling season. “We find agents get more out of their marketing when they are speaking to their audience, and not at them,” Mr Fren added. After all, “not everyone is impressed by $500,000 over reserve, because not everyone lives in areas where these types of results occur”, he said.