How Amazon used Cloudtail, Appario to snowball its India sales Amazon's strategy behind the joint ventures was to boost sales indirectly; the e-commerce giant removed the products sold by Cloudtail and Appario from the platform in 2019 BusinessToday.In | February 18, 2021 | Updated 13:39 IST With the help of Amazon, Cloudtail acquired "key relationships" with major tech firms-Apple, OnePlus, and Microsoft Amazon's leaked internal document has brought the spotlight on two particular sellers on the platform -- Cloudtail and Appario - who enjoyed over 35 percent of total sales on the platform until 2019. The leaked internal document was part of a briefing note prepared for Amazon.com Inc's former executive Jay Carney accessed by Reuters.