How Amazon used Cloudtail, Appario to snowball its India sales
How Amazon used Cloudtail, Appario to snowball its India sales Amazon's strategy behind the joint ventures was to boost sales indirectly; the e-commerce giant removed the products sold by Cloudtail and Appario from the platform in 2019 BusinessToday.In | February 18, 2021 | Updated 13:39 IST With the help of Amazon, Cloudtail acquired "key relationships" with major tech firms-Apple, OnePlus, and Microsoft Amazon's leaked internal document has brought the spotlight on two particular sellers on the platform -- Cloudtail and Appario - who enjoyed over 35 percent of total sales on the platform u...
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