WARC’s Chiara Manco looks at brands that have shown their commitment to diversity and inclusion through Pride initiatives, and how these can serve as a jumping-off point for year-round communications. The month that saw the 1969 Stonewall riots, June has long been synonymous with Pride – a time to celebrate the way we’ve come, but also raise awareness of the work that’s still left to do. For marketers, it’s a chance to show their commitment to a diverse and inclusive society, something that is no longer optional, but expected. With 2020 acting as a catalyst for social unrest, uncovering the disparities and injustices that still permeate society, people demand brands take a stand and walk the walk.