In partnership with Time is short, resources are limited and the demands on brands to keep the conversation going are almost limitless. A new report by Econsultancy in partnership with Bynder, The world is fraught with changing realities to which brands don’t just have to adapt, but in which they need to excel. This includes the huge shift from bricks and mortar to ecommerce – a paradigm shift that was already well underway by 2020 and was certainly accelerated by the pandemic – a drift away from traditional media channels to chat and social commerce, and the rise of EOD – everything on demand – from groceries to entertainment, healthcare and beyond.