How Die Presse built its data capabilities and transitioned to a data-friendly news organisation Behind the Austrian publisher’s successful digital transformation is the strategy that aligns business and journalism and unites all staff under the single goal of monetising quality journalism | April 15, 2021 Vienna-based Die Presse introduced a paywall for their digital content in 2017. While it helped the publisher start earning online reader revenue, it was only a precursor to the companyâs actual digital product that was set up in 2019 with the purpose of selling its quality journalism to readers and the ad market. This converted around 33,000 readers (in a country of 8 million people) into digital subscribers. From 2019 onwards Die Presse has seen a whopping 110 percent increase in subscriptions and witnessed a 68 percent increase in premium story opens in 2020.