How Digital Advertising and Influencer Marketing are Shaping the Future of Business FN Media Group Presents Microsmallcap.com Market Commentary NEW YORK, Jan. 19, 2021 /PRNewswire/ -- Ten years ago, digital advertising was nothing more than basic banner ads, and the title of influencer was reserved for celebrities and athletes. Now, advertising has completely transformed due to widespread internet access, smartphone adoption, and rising consumption across digital platforms, sending US digital advertising revenues to record highs. At the same time, the role of digital influencers is evolving dramatically and advertisers are increasingly recognizing their impact, as they generate huge engagement and trust levels among audiences. It is forecast that the global spending power of millennials shall reach approximately $15 trillion by