We compare the incoming Bremach Brio against its closest competitor to see if it has any chance of succeeding on US soil. Nissan and Toyota are the only non-American automakers that sell pickup trucks in the United States. There is a very good reason for that: the Chicken Tax. The Chicken Tax is a law that dates back to 1963, applying a 25% markup on imported potato starch, dextrin, brandy, and light-duty pickup trucks. Because of it, the US doesn't receive a variety of cool foreign pickup trucks like the Mercedes-Benz X-Class or Volkswagen Amarok. That's why we were shocked to hear the news that Russian automaker UAZ planned to import an SUV and a pickup truck into the US market. Both models will be sold under the Bremach name, with the SUV going by Taos and the truck keeping UAZ's Brio name.