How Ford South Africa is working towards keeping customers 100% satisfied By Pritesh Ruthun Share PRETORIA - Ford South Africa says itâs strengthening its commitment to customer service and satisfaction by introducing new technologies and processes to better serve owners of Ford vehicles and build long-term brand loyalty. âCustomer satisfaction is central to our business, and itâs for this reason that we are always looking to find new and proactive ways of supporting our customers, to ensure that we deliver a positive ownership experience,â says Neale Hill, MD of Ford South Africa. âOne of the major areas we focused on was creating a faster and more responsive way of dealing with issues that result in a customerâs vehicle spending time in a dealership as opposed to with the owner,â Hill adds. âWe prioritised taking care of the customersâ immediate safety and mobility requirements, and then work closely with key dealers on major routes around the country to ensure that vehicles are repaired and back on the road as soon as possible.â