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How Ford South Africa is working towards keeping customers 100% satisfied
By Pritesh Ruthun
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PRETORIA - Ford South Africa says it’s strengthening its commitment to customer service and satisfaction by introducing new technologies and processes to better serve owners of Ford vehicles and build long-term brand loyalty.
“Customer satisfaction is central to our business, and it’s for this reason that we are always looking to find new and proactive ways of supporting our customers, to ensure that we deliver a positive ownership experience,” says Neale Hill, MD of Ford South Africa.
“One of the major areas we focused on was creating a faster and more responsive way of dealing with issues that result in a customer’s vehicle spending time in a dealership as opposed to with the owner,” Hill adds. “We prioritised taking care of the customers’ immediate safety and mobility requirements, and then work closely with key deale ....

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