To attract more media dollars at scale to minority-owned and operated publishers, Havas Media Group used its international network to create a social equity marketplace. The marketplace, which went to market in the U.S. in July last year, quickly garnered support from media businesses and brands looking for success — despite overall, initial uneasiness among some Black-owned publishers to join, according to previous Digiday reporting. “The digital world is going through a whole evolution of its own,” said Sargi Mann, head of digital strategy and investments at Havas Media Group at the Digiday Media Buying Summit on March 2. Havas Media’s Mission: To funnel ad dollars to minority-owned media businesses