How Havas Media Group created a social equity marketplace to

How Havas Media Group created a social equity marketplace to support minority-owned businesses


To attract more media dollars at scale to minority-owned and operated publishers, Havas Media Group used its international network to create a social equity marketplace.
The marketplace, which went to market in the U.S. in July last year, quickly garnered support from media businesses and brands looking for success — despite overall, initial uneasiness among some Black-owned publishers to join, according to previous Digiday reporting.
“The digital world is going through a whole evolution of its own,” said Sargi Mann, head of digital strategy and investments at Havas Media Group at the Digiday Media Buying Summit on March 2.
Havas Media’s Mission: To funnel ad dollars to minority-owned media businesses

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