How mobile app engagement has evolved across Southeast Asia Details This post is sponsored by Airship. The past year has changed the way consumers interact with brands across the world. With customers engaging on mobile and digital channels more than ever before, brands had to quickly adapt to new expectations and customer engagement strategies while accelerating their digital footprint. Airship spoke with marketing, strategy and operations leaders within the telecom and technology industries in Southeast Asia to find out how they have handled the pandemic, and improved their digital footprint. HKBN adapts to growing digital adoption “There has been a fundamental shift in how we engage and interact with customers, particularly leaning towards our digital and mobile channels, as we saw three times more users leveraging our app over the last year,” said Samuel Hui, chief transformation officer at the HKBN Group, one of the largest and fastest growing telecom providers in Asia.