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How mobile app engagement has evolved across Southeast Asia

How mobile app engagement has evolved across Southeast Asia
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This post is sponsored by Airship.
The past year has changed the way consumers interact with brands across the world. With customers engaging on mobile and digital channels more than ever before, brands had to quickly adapt to new expectations and customer engagement strategies while accelerating their digital footprint.
Airship spoke with marketing, strategy and operations leaders within the telecom and technology industries in Southeast Asia to find out how they have handled the pandemic, and improved their digital footprint.
HKBN adapts to growing digital adoption
“There has been a fundamental shift in how we engage and interact with customers, particularly leaning towards our digital and mobile channels, as we saw three times more users leveraging our app over the last year,” said Samuel Hui, chief transformation officer at the HKBN Group, one of the la ....

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Interview on Criteo & Gradeup Partnership

Technuter
Taranjeet Singh, Managing Director, SEA and India, Criteo
Ankit Gautam, Associate Vice President – Brand & Marketing, Gradeup
What are some key differentiators that sets Gradeup apart from competitors? What key products or services are you selling?
Gradeup is one of India’s largest exam preparation destinations, loved by millions of aspirants across the country. Through our website and app, we help more than 1.1 crore registered students to prepare actively for various exams & score better.
At our heart lies the quality of service we provide. It starts right from content, created and delivered by expert faculty & topper turned mentors, structured preparation methodology and service delivery focussed towards success of users. We at Gradeup, also cater to deliver best in class product that takes care of all student preparation needs through – live classes, mock tests, quizzes and study material. ....

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