How Nick's plans to redefine better-for-you ice cream : vima

How Nick's plans to redefine better-for-you ice cream


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It's only a month into 2021, but Nick's Ice Cream has already had a banner year. 
In January, its Sweden-based parent company, LUB Foods, closed a $30 million funding round. Nick's started selling a vegan ice cream made with ingredients from animal-free dairy protein company Perfect Day. And the brand hired a new CEO: Carlos Altschul, a dairy industry veteran most recently with Siggi's Icelandic yogurt who has a track record of growing trendy new entrants to old segments.
The better-for-you ice cream brand, which launched in the United States in late 2019, is already sold in nearly 4,000 stores here. Nick's closed 2020 with more than $10 million in sales, with the United States supplying about 40% of the company's total business, Altschul said. And it has ambitious plans for even more U.S. growth as 2021 continues. The brand hopes to triple or quadruple sales this year, and expects more than half of total company sales to come from the United States, Altschul said.

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