How podcasts are taking off in India big time Updated: Updated: January 18, 2021 21:04 IST India has emerged as the third-largest podcast listening market in the world after China and the US Share Article Rakesh Tiwari, Balaji and Mantra Mugdh | Photo Credit: Special Arrangement India has emerged as the third-largest podcast listening market in the world after China and the US Nirupama Venkat had trouble sleeping during the lockdown last year. To keep herself occupied, she would watch YouTube videos or movies and series on OTT platforms. This only exacerbated the sleeplessness. To prevent herself from entering the video rabbit hole, she decided to use the podcast app, which she downloaded several months ago.