How Schroders' people-first culture drove its internal response to Covid-19 The leadership of Schroders is proud of the culture of the business so it is not surprising that, as the Covid-19 crisis broke, the internal communications team was clear in its objective that, whatever else, this should not be adversely impacted. ‘It is a people-first culture,’ explains Sophie Whitwell, communications manager at the global fund management group. ‘One of the first things the senior team and our board said was We must not let this erode our culture.’ With a significant Asian footprint, Schroders had some experience of the pandemic’s