How SGC Wines Struck Gold Beneath the Grapes in Bordeaux : v

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Home / Food & Drink / Wines & Spirits / How SGC Wines Struck Gold Beneath the Grapes in Bordeaux
How SGC Wines Struck Gold Beneath the Grapes in Bordeaux
Arnaud Christiaens saw an opportunity to reinvigorate Bordeaux's wine industry.
By Alex Martin |  February 18 2021
A bottle of SGC Wine is poured at an exclusive dinner party / ©SGC
Arnaud Christiaens is reluctant to describe himself as a disrupter, but the journey his wine company, SGC (Le Secret de Grands Cru) Wines, has taken looks an awful lot like a Silicon Valley start-up. An outsider, unconcerned with the industry’s rules of engagement, it harnesses modern technology to create a superior product right under the noses of ruling powers. No wonder SGC Wines has been described as the “Tesla of wine.” But Christiaens is no Elon Musk. Whereas one is preparing to colonize Mars, the other simply wants to do one thing: make world-class wine.

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