Stormi Steele Stormi Steele is the founder of the hair care brand Canvas Beauty, a company she created from her kitchen experiments. Canvas Beauty Brand booked nearly $20 million in sales last year after Steele used paid social media advertising. Steele shares the steps necessary for scaling a hair care business, including how to carve your own entrepreneurial path. As a child growing up in De Kalb, Mississippi, a small town 120 miles west of the state capital, Stormi Steele felt her aspirations were feared instead of encouraged. "No one pushed you to be ambitious — if anything, they're more afraid of ambition," said Steele, 32, of her childhood. "But as a child, I was always a dreamer."