How to Create an Effective Customer Journey Map [Examples + Template] Free Download: Customer Journey Map TemplateAccess Now It can be challenging for your company to get into the minds of your customers. You may wonder why a customer spends so long browsing your selection and adding products to their cart just to close the tab or why it's taking your customers several steps to get from Point A to Point B when it should only take one. Whatever the confusion may be, the root cause is that you most likely don't have a clear grasp of the customer journey. The customer journey is the process by which a customer interacts with a company in order to achieve a goal.