How to increase your influence as thought leader in your industry Jennifer Spencer , Nick David/Getty Images To become a thought leader, founder Jennifer Spencer suggests focusing on a niche you're already familiar with. She says your thought leadership should reflect who you are, so stick to what you're passionate about. Having an influential voice will increase your credibility and boost exposure for your brand and advocacy. As the online ecosystem for thought leadership has continued to populate, many have turned their attention away from social media numbers, worrying it's too competitive. And while it's true that the battle for an online footprint has never been more fierce, it's also never been more important to claim your unique stake on the Internet and create content that proves that you're an expert in your field.