How will open network for e-commerce work? SECTIONS Share Synopsis Positioned as a “network”, the idea is to enable consumers to log in and look for products or services to meet their requirements. Based on their location, sellers will be listed along with the product details and price to enable the buyers to choose. Agencies If the ONDC model works out, it is seen to emerge as a rival to Amazon and Flipkart (This story originally appeared in on Jul 12, 2021)The government is seeking to replicate the success of the UPI model as it creates the Open Network for Digital Commerce (ONDC), hoping to put in place a backbone on which sellers and logistics service providers can connect with buyers.