How Xbox learned to sell its consoles like smart phones : vi

How Xbox learned to sell its consoles like smart phones
Gene Park
© The Washington Post; Microsoft
Illustration for Launcher story about Xbox Marketing following the smartphone industry
The launch of the new series of Xbox consoles is actually unlike any other console launch in the industry’s history, mostly because the new Microsoft machines are so alike the old ones.
In February, I wrote that the Xbox Series consoles will be more like iPhones, how the new machines are basically quality of life upgrades and not a brand new experience, and that comparison has held. Anyone lucky enough to purchase the fast-selling Series X or S consoles will see that the user experience is almost exactly the same as the old Xbox. Like upgrading to a new iPhone, there’s no need to keep the older machine around when the new one is the same thing and more. Then, when Microsoft announced console prices, the company also announced a payment plan for the new consoles, again much like how one would pay off a new smartphone.

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