IScream Ice Cream Serves Up Hope During Covid Crisis Entrepreneur Khalilah Womack gains sweet success in downtown Atlanta after a challenging renovation and then a shut-down days after launching. IScream Ice Cream Rolls was undergoing a renovation. The business was set to open in downtown Atlanta in March of 2020. Days after celebrating its opening, the COVID-19 crisis shut the shop down. Founder Khalilah Womack didn’t back down. She has pivoted her black-owned business and found a way to succeed in times of great adversity. Now, IScream Ice Cream is a buzz on social media with Instagram Influencers serving up yummy posts related to the product and the atmosphere.