By Feb 12, 2021 On Saturday, Feb. 13, The Korean Business Research Institute released their individual male idol brand reputation rankings for the month of February. Keep on reading to see who the most popular male idols for the month are! The Korean Business Research Institute crafted the brand reputation index by extracting and analyzing 117,162,545 pieces of big data spanning 653 idols from Jan. 13 to Feb. 13. They noted an individual idol's participation index, media index, communication index, and community index. Compared to the available 125,767,133 pieces of big data in Jan. 2021, this month saw a decrease of 4.86%. The brand reputation ranking is an index that helps analyze the online habits of consumers and what impacts brand consumption. Though researching individual male idol's personal brand reputations, we can see the positive and negative influence an idol has on a brand, media and consumer interest, and their communication volume.