By Jul 11, 2021 On July 11, the Korean Brand Research Institute unveiled its brand reputation rankings for K-pop girl groups. Want to know who the most popular female acts for the month are? Then keep on reading! (Photo : Brave Girls Instagram | aespa Instagram | BLACKPINK Instagram) What are the Brand Reputation Rankings? The brand reputation ranking is a tool created through the use of big data brand analysis. The rankings are used to study and determine the consumers' online habits and discover what impacts brand consumption. The brand reputation rankings also aim to discover the influence of a K-pop girl group, the volume of media interest in the girl group, the volume of interest the consumer has for the girl group, and the communication volume of the girl group.