By Jul 16, 2021 On Saturday, July 17, the Korean Brand Reserach Institute released their brand reputation rankings for male K-pop idols for the month of July. Want to know who the most popular male idols are this time around? Then keep on reading! (Photo : Junho Instagram | BTS Twitter | Cha Eun Woo Instagram) What are the Brand Reputation Rankings? The brand reputation ranking is an index created through the use of big data brand analysis. The index is used to study and unearth the consumers' online habits and find out what impacts brand consumption. The brand reputation rankings also aim to discover the influence of a male K-pop idol, the volume of media interest in the male idol, the volume of interest the consumer has for the male idol, and the communication volume of the male idol.