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even though we don't know what they are yet. you are scaring me in some ways, but i will end on that. a real pleasure having you on the show. thank you for your time. ok, so far in the show, we have beenjudging the risks and rewards of artificial intelligence and my next guest says companies that failed to capitalise on al tools will risk losing out. he should know, he created the worlds largest advertising company from a standing start. these days, he is using technology to disrupt the old ways of working at his new company. at his new company sa capital. martin, a real pleasure having on the show. let's start with this, because the show this week is all about balancing the positive and the negatives of ai. in advertising, your business, what are some of the positives and negatives, as you see them? just briefly, i think there are five big positives. the first is we are going to see an improvement in productivity on copywriting and visualisation. basically, we will be able