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they would come saying i want to build a strip mall or parking structure. they're not used to people saying i want land to build a model organic farm. >> malik started growing the farm for people to have greater access to fresh produce in a area that grocery stores had completely abandoned. that's basically all of detroit's inner city. other than whole foods that came in, not a single national food chain. >> no. in 2007 farmer jack closed his last stores in detroit. that was kind of the end of the big chains in detroit. >> assistance farming, not cash crop. you're not going to be anticipating selling outside of detroit. >> there's greater demand in detroit than all of the local farmers can supply. first we want to supply the demand in the city of detroit. >> to what degree do you think this model can be replicated in and around the city? >> we think it has great potential.