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studio begins grooming her for stardom. >> she was what the studios called a product. someone that they could take, mold, shape, rename and create as something to be consumed by the movie going public. >> i said i don't think you can use norma jean dougherty if you're going to be a star, to me you're a marilyn. but we couldn't find a second name. said can i use my grandma's name, what was that, monroe. marilyn monroe. >> that's the perfect name for a movie star. >> there's something about mm, the double m sounds are melodious, mellive uous.