you're using. >> that's right, your neighbor donated to the cause, but you haven't. when i was growing up in wichita kansas at my church, all saints church, at one point you give the donation and turn in your bulletin. put out a book and listed how much, who you are, where you live and how much you gave. >> clayton: wow. >> alisyn: wow. >> my parents were mortified. they're like, oh, we better step it up a notch. >> alisyn: taking a page from that. >> clayton: that's brilliant. brad blakeman, a former guru for george w. bush describes it as a scare tactic and never seen anything like this before. it's interesting, because the messages are specifically tailored to individuals, so you know if your neighbors didn't give money and lets now that your neighbors down the street gave money and you didn't. >> alisyn: this has the reverse effect on me, back fires, like 15,000 people already gave, okay, you don't need my money. >> clayton: right.