cosmetics came out of the same vat as the expensive ones. it's so much better. it was the saich same stuff. i watch my friend fool people in a restaurant by having a fake water steward offer people different samples of what she said was fancy bottled water but it was tap water that came from the back in a hose. it tastes like a glacier. [ laughter ] >> john: coke was worried about losing customers in pepsi because in blind tests, pepsi won. so coke came out with new coke. they did lots of blind tests, and in test after test, people preferred new coke. so coke spent money for a big new product and the result new