you don't have to organically create this stuff. i worry about as an apple shareholder is them sitting on the cash and waiting too long to go after the hot areas. >> bill: that might be. stock is up 7% today. >> nowhere near the all time high that it achieved last year. question marks. they beat lowered expectations. they aren't going out of business. i would like to see tim cook become more aggressive in a tech world that's ultra competitive right now. >> sandra: the headline would lead you to believe that apple is struggling. >> the headlines were crazy. every morning i write. my morning report i took four or five headlines from last night. you would think the company was going out of business. but the fact is that apple has never been afforded the kind of