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youtube is king, so they are paying on average again it depends on the creator and the platform, $18 for every 1,000 impressions so rpm, and tiktok, $0.20 on average to $0.40 per rpm and then basically x is less than a penny per rpm. >> sandra: kids everywhere are going i want to be a youtube star. mr. beast figured out how to do it. and his whole thing, every dollar he made he said he kept putting back into the youtube channel. and it has made him this behemouth. is that what it takes? >> you have to reinvest and reinvest in the content and get really creative and carving your niche in there. >> sandra: he gives away a lot of his money, and decided to pay for 100 cataract surgeries, the