candidate against barack obama because of his ability to undermine barack obama's base and bring independents in. ron paul wins independents. he wins conservatives. he can put together the winning coalition. >> i want to play one of your ads that's been very much noticed here in iowa. let's play it. >> department of education, gone. interior, energy, hud, commerce, gone. brewer crates, that's how ron paul votes. want to drain the swamp, ron paul, do it. >> a lot of experts campaign, experts in both parties say that is one of the most effective political ads they've even in a long time. it does counter intuitive, doesn't seem like the ron paul image, pretty graphic, hard hitting. what went into the calculation of that kind of ad? seve wanted to cut through the noise. there's a lot up here right now, rick perry spending 5 maryland, candidates on the air with big numbers. we're able to put up big numbers ourselves but we wanted to cut